TikTok is introducing a updated setting that allows them to reduce the amount of AI-created content appearing in their timelines. This step comes as the platform disclosed that it now features over 1 bn content made with AI.
Testing and Rollout
The update is being tested over the following weeks before a full-scale launch. This development coincides with a surge in content created by AI, spurred by recent content generation software.
AI Content on Other Platforms
Recent reports that approximately one in 10 of the fastest-growing channels on a popular video site exclusively feature content made by AI. A considerable share of this content is considered low-quality AI content, a label for inferior, factory-style content that is often nonsensical or dreamlike.
“We know from our community that many people appreciate content produced via AI tools, ranging from computer-generated images to science explainers, and we aim to offer the community the power to see more or less of that, according to their own likes,” commented a company executive.
AI on the Platform
The service shared that there are presently over a billion videos on its app identified as artificially created. In total, more than 100 million videos are uploaded to the platform daily, making AI-generated material a minor part of its overall inventory.
How to Adjust Settings
Members will be capable of limit or boost the amount of artificial media they watch by opening the content preference feature in the app and choosing “AI-generated content”. Further subjects that currently be modified under the setting encompass news, clothing, beauty, and dance.
Content Labeling and Policies
The platform’s guidelines require content makers to identify convincing artificially created content, and it bans harmful fake videos of well-known individuals or critical incidents. Any realistic artificial content that is unmarked can be taken down under its user guidelines.
Furthermore, the platform will from now on apply an AI-generated tag to content created with its built-in AI features, or detected by an cross-platform project for recognizing AI-generated material. This action is aimed to stop users from seeking to evade the labeling process.
Educational Initiatives
The platform is additionally establishing a $2 million AI literacy fund for experts and institutions to develop learning resources about ethical AI use. This initiative will assist charitable organizations specializing in training coding and technology.
Content Safety Approach
TikTok has supported its content review process, amid controversy over proposals to make redundant a large number of safety staff in the UK. The company is expected to reduce hundreds of positions in its user protection department in London, with labor groups and digital protection specialists raising concerns that staff are being displaced by automated systems.
A company official stated that staff-based oversight would still have a role, but artificial intelligence can shield workers by eliminating the most distressing content ahead of it gets reviewed by people. The company reported a 76% decrease in explicit and harmful content reviewed by content reviewers over the last 12 months due to intervention by its automated systems.
“We think that it’s essential to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s extremely critical to minimize viewing of unsafe media as rapidly, which is where a extensive automated help is really helping us work at speed.”
